Kendall Jenner is the Creative Director of FWRD's Summer Campaign
Malibu is inspiring her to wear the brands she's feeling now.
Modeling puts you in the trenches of fashion quite like nothing else.
Kendall Jenner channels her years in front of the camera and on the runway into her role at FWRD
a position she's held since September 2021.
It's also no secret that the second youngest daughter in one of the world's most famous families is almost as famous for what she wears off-duty.
"Fashion is the perfect blend of art and commerce, and platforms like FWRD help me know the difference between temporary trends and ideas that will last," she says.
To show her vision of summer style, she shot under the blue skies of Malibu with photographer Valentin Herfray and stylist Carlos Nazario for her second campaign with the luxury e-commerce site.
This shoot was an opportunity for me to combine the designer sensibility of FWRD with my own, in one of my favorite locations, Malibu," Jenner tells BAZAAR.com.
She continues, "I love how these strong and fun pieces for the season juxtapose this naturally sun-soaked setting."
I grew up loving fashion and have worked with some of the best people in the industry.
I enjoy curating FWRD's offering with emerging designers and brands as FWRD's Creative Director.
From sharing my new designer discoveries to collaborating on a more intimate level with the photoshoot team
providing input at every stage of the creative process has been my favorite part.
With all our sunny days and gorgeous ocean views, I wanted to capture a true West Coast vibe.
In order to bring the concept to life, Valentin Herfray and Carlos Nazario really invested.
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